Labels are essential in the fashion industry. There are many types of labels that designers and manufacturers use. Today I will tell you about the heat transfer labels.
Heat transfer labels are created by printing the design directly on the garment. The use of a heat press makes sure that the label gets printed onto all the sublayers of the fabric. The viable process of printing these labels does not hurt the quality of the garment.
To understand the importance and role of a label on a garment, let us take a deeper look. I will start by explaining everything you need to know about different types of labels. Then we will talk about the importance of heat transfer labels.
Clothing labels are the tags or pieces of paper, card, or fabric attached to the garment. Labeling is a crucial part of marketing. It helps the customers in a large store pick and choose the right kind of garment for them. The labels help people see the brand, the size, the material, and other useful information.
These labels can be attached by a cord, printed, woven, or embroidered on the garment. Sometimes they are simply pasted on the clothes with a soft adhesive.
Importance of clothing labels:
The world produces more clothes in today’s world than it had produced in all the history combined. This vast production creates competition among the manufacturers. They all want a loyal clientele. To reach out to their customers, they used different marketing methods.
Making people remember it is the most crucial strategy of marketing. If people remember your label and your name, then they are most likely to buy your product. When more people show trust for a particular brand, their label becomes a symbol of quality.
In a store full of clothes from different brands, the label of a famous brand attracts the customer. That is why labels are significant in the fashion industry.
The heat transfer labels:
The labels printed directly on the fabric, using a press, are called heat transfer labels. The primary logo or design of the label is first printed on a synthetic film or paper. It has a layer names the ‘release layer’. This layer is transferred onto the garment using a heat press.
This press has adjustable heat levels. The heat transfer labels do not only have a longer life but are also good for the environment. Their production leaves less waste material. And the production needs fewer energy sources as compared to traditional labels.
Why do we prefer heat transfer labels?
There are many advantages of using heat transfer labels instead of traditional labels. Let us go deeper and see all the advantages of the heat transfer labels.
No more itching:
The heat transfer labels are skin-friendly. The traditional labels leave you scratching the back of your neck. In comparison, heat transfer labels feel like a part of the fabric. The material used in these labels does not irritate even the most sensitive skin types.
Easy to use colors:
The heat transfer method was earlier in use to create custom T-Shirts. That makes it a perfect method to showcase as many colors as you want on your label. The sewn-on labels cannot show any complicated or detailed design—especially a design with different colors. The heat transfer method ensures that each line and dot is transferred to the clothing.
If you want your company’s label to be as sharp and detailed as a photograph, you need heat transfer labels. It gives a neat and refined look to the label. It is perfect to be used on rough fabrics like jeans, T-Shirts, and caps.
Improve brand image:
The heat transfer labels make your brand logo stand out. Honestly, how many of us are fans of some big fabric label sticking oddly to a nice piece of clothing? They look out of place most of the time. While the heat transfer labels do not hurt the look of the garment and just become a part of the whole look.
Heat transfer labels stay the same color for life. Even if the garment fades and gets old, the label will keep sharp colors and a neat look. These labels are resistant to the chemicals and atmosphere conditions. They don’t fade or crack after washing or being in heat or moisture. Their lifespan is quite long.
Heat transfer labels are your friends if you are running low on budget or cutting costs. You do not need so many machines to weave or embroider a label and then sew it onto your garment line.
Heat transfer labels need only one machine, and within a few hours, your whole clothing line will be ready to go. You will also need fewer people to get the labeling process done.
Fast manufacturing time:
You can print the heat transfer garment labels within a few seconds. Even if the design has a detailed image with so many colors, the printing will take just a few seconds.
In comparison, the traditional labels need time to be first woven, and then they are sewn on the garment. Faster printing makes the heat transfer labels the first choice of many manufacturers.
Suitable for all fabrics:
Heat transfer labels are compatible with all kinds of fabrics. It does not matter if it is cotton, silk, nylon, synthetic, or wool. The method of heat transfer prints the label perfectly on any fabric without any problem.
Good for the environment:
Heat transfer labels are the way of the future. We as humans cannot afford to ignore climate change and pollution. These labels do not use any heavy metal, PVC, or lead. The colors are water-soluble and non-toxic. The manufacturing of these labels requires the least energy resources.
Best for sportswear:
The traditional labels are known to become itchy and cause redness on the skin if the person gets sweaty. This makes them a wrong choice for people who involve in active physical movements. Sportswear is always preferred with durable options.
Sportswear should be able to bear sweating, heat, and different weather conditions. Also, the decrease in the weight of the clothing increases productivity levels. Thus, heat transfer labels have become very famous in the sportswear clothing industry.
Heat transfer labels are durable, aesthetically pleasing, and light on the pocket. They are also getting very positive feedback from the customers. People all over the world are loving them. Heat transfer labels don’t fade, they don’t cause skin rashes, and they are lightweight. The manufacturers also love them for many reasons. They are eco-friendly, cheaper to make, need lesser resources, and are faster to print.